Service Design

Learn how to identify opportunities for improvement or completely new services and explore how to transform your organisation to become more service-focused.

A whiteboard mapping a service with sticky notes

This course introduces you to key principles in service design and gets you hands-on designing services around people’s needs.

From uncovering user needs to problem framing; rapid prototyping through to testing and pitching, this course gives you a hands-on learning experience supported by our expert coaches throughout. At the end of the course, you’ll receive a digital toolkit containing everything you’ve used.

Format

2-day in-person, or

5x 0.5-days live online

Other formats, including hybrid and LMS, on request

Who’s it for?

This course helps individuals, teams and organisations design, test and launch new services and improve existing ones. Whether you are new, or already have foundational knowledge of service design, this course will give you the skills and confidence to start applying service design to your projects.

Designed for people and teams

Responsible for developing and delivering new and/or improving existing services.
Managing and improving internal processes.
In customer-facing roles, delivering services.
Keen to amplify user-centeredness in teams and organisations.

The detail

Learning objectives

During this Service Design course you will learn how to take a systemic approach to designing and redesigning services around the needs of users such as clients, suppliers, and many other actors. We cover key tools and methodologies you can apply to any service design project and the wider context of services in your organisation to improve user experience.

What’s covered

Scoping service design projects and critical stakeholders
Research and synthesis for services
User Journey Mapping and Management
Service prototyping and testing
Service Blueprinting
Service systems, strategy and business model
Case studies

What’s included

Experienced coaching team (with years of insights across multiple sectors)
1-hour online alignment session with your key stakeholders to finalise the content for your needs
3× 1.5-hour post training online coaching sessions
Curated case studies, relevant to your organisation
Digital toolkit with all the tools used
Digital certificate for adding to your profile

Book a free 30-minute exploration call

Clients

Department for Digital, Culture, Media & Sport

Enquire now

Contact us if you’d like to book a call to discuss your organisation or team’s learning needs. If you are looking for a training package which doesn’t fit your specific needs, we’re happy to create a fully bespoke L&D programme for you.